Brandweek

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Articles in March 12, 2001 issue of Brandweek

• Coke Vows New Sports Drink 'War' For Would-be Gator-Slayer Powerade - Coca-Cola Co. to boost marketing budget for Powerade as it hopes to take share from Gatorade - Brief Article - Statistical Data Included
  by Kenneth Hein
• Royal Caribbean - Brief Article
• Chi-Chi's Cooks Up Fresh Creative to Launch Combo Menu - Chi-Chi's Inc. launches ads in 30 markets - Brief Article
• Amica 'Promises' $20M to Support Branding Pitch - Brief Article
• Cutty Serves 20-Something Men Another Helping of Cheesecake - Cutty Sark - Brief Article
  by Kenneth Hein
• Thank Ed for Fridays - Brief Article
  by David Finnigan
• The Amazons Of South Africa - Brief Article - Statistical Data Included
  by Becky Ebenkamp
• Report: Growth in Wireless Sector Still Slow But Steady - advertising via wireless communications - Brief Article
  by Sarah J. Heim
• Econo Lodge Targets Discover Users with Cleanliness Pitch - Brief Article
• Maxfli - Brief Article
• CBS' Survivor-like Stunts Gain Hold Across TV - product and service placement ads take larger role in non-scripted television shows - Brief Article
  by Alan James Frutkin
• Hickory Farms - Noble and Associates - Brief Article
• CBS' Survivor: Immunity Champion
  by Bob Francis
• Silver Winners - review of several recent advertising or marketing campaigns
• P&G Enlists FloNetwork - Procter and Gamble Co. hires FloNetwork as its e-mail delivery service - Brief Article
• Closet Expansion - Ikea launches ad campaign for its storage products - Brief Article - Statistical Data Included
  by Sandra Dolbow
• Ben & Jerry - Brief Article
• Diet Coke Goes Online with Blockbuster, Moviefone Tie-ins - Coca-Cola Co. launches dietCoke.com - Brief Article
• Auction Site Broadens Offers - thedailyauction.com not offers Deutsche Lufthansa airfares and other booking services - Brief Article
  by Mike Beirne
• Eden's Garden of Buzz; 'Toys' Cautious on Harry - Warner Bros - Brief Article
  by David Finnigan
• Heckles and Jeckles - Guerilla marketing for snack food - Brief Article
  by Sonia Reyes
• The Lion Smirks Tonight - Advertisements with African themes - Brief Article
  by Sandra Dolbow
• Webby Awards Tap Diesel Design - to design Web sites for the awards - Brief Article
  by Janis Mara
• Y&R Scores Touchdown with $100M + NFL Assignment - Young and Rubicam Inc - Brief Article
• Coke's Heyer to Take On Non-Carb Challenge - Steven Heyer - Brief Article
  by Kenneth Hein
• Cidco Puts Marketing Plans on Hold; Genuity's Black Rocket Takes Off - Brief Article
  by Todd Wasserman
• AGENCIES - Brief Article
• Tamiflu's Road Remedy - Brief Article
  by Christine Bittar
• The Nitty Gritty on Cities - ratings of 215 cities worldwide rank Zurich and Vancouver, Canada, as most livable - Brief Article - Statistical Data Included
  by Becky Ebenkamp
• Ogilvy Units Ink Exclusive Pact With Vianet Technologies - Ogilvy and Mather Worldwide Inc., Vianet Technologies Inc., OgilvyInterative, and OgilvyOne in alliance - Brief Article
  by Sarah J. Heim
• Hit the Road, Guinness Tells Its Execs - Guiness Bass Import Co - Brief Article
  by Mike Beirne
• Taco Bell - Taco Bell Corp. selects advertising agency - Brief Article
• BMW - Bayerische Motoren Werke AG launches three ads in the United States - Brief Article
• Mizuno - Mizuno Sports Inc - Brief Article
• Editor's Note - reality television - Brief Article
  by Karen Benezra
• Targeting Kids and Cookies - Brief Article
  by Sonia Reyes
• Lycos Fetches Sloan - Lycos Inc. hires Sloan Group to develop Web banner ads - Brief Article
• McDonald - recall - Brief Article
• United, Kenneth Cole Unite for New Route - United Air Lines Inc - Brief Article
  by Mike Beirne
• Rodeway Inn - Brief Article
• Armani Clicks with Pitch to Stimulate Web Traffic - Brief Article
• Chrysler, Duracell, Philips Join Goodwill Roster - DaimlerChrysler AG, Duracell Inc., Royal Philips Electronics sponsors of 2001 Good Will Games - Brief Article
• Saab Cuts Costs, Subs Suburban Tent Tour - Saab Cars USA Inc - Brief Article
  by Karl Greenberg
• Where Alice Does Live - Brief Article
  by Todd Wasserman
• The Reign In Spain - Brief Article
  by Becky Ebenkamp
• MarketWatch Sells Dayparts - CBS MarketWatch - Brief Article
  by Janis Mara
• Pharmaton Supplements Ginsana Line - Brief Article
  by Christine Bittar
• Saputo's Stella Cheese - Brief Article
• Radio Shack - Tandy-Radio Shack becomes sponsor of Major League Baseball's All-Star balloting and stores - Brief Article
• Malibu Rum - UDV North America - Brief Article
• Much About History - The History Channel - Brief Article
  by David Finnigan
• A Welcome Intruder - Brief Article - Statistical Data Included
  by Kenneth Hein
• HotSocket Gets Smart - Brief Article
• The devil's adman - Nike Inc - Brief Article
  by Philip Van Munching
• Michael Sands Returns to Snapple Executive Roster - Brief Article
• Spring Magazine special report - Brief Article
• Where He Belongs: Putman Perks Up Princess via Outside Links, Amenities - Princess Cruise Lines; Todd Putnam - Brief Article
• Clos du Bois - Brief Article
• What a Girl Wants - Sears, Roebuck and Co - Brief Article
  by Sandra Dolbow
• Bronze Winners - Brief Article - Statistical Data Included
• Correction - Brief Article - Correction Notice
• Kraft Makes Room for New Jell-O Push - Kraft Foods Inc - Brief Article
  by Sonia Reyes
• Cannes Film Festival - Bon Appetit magazine - Brief Article
• Dominos Dumps 'Bad Andy,' Adopts Meal Solution Pose - Domino's Pizza Inc. launced "Get the DOOR. It's Dominos" advertising campaign - Brief Article
• Pilsner Urquell Unveils 'Bold,' New Look via Re-Packaging - Brief Article
• Tombstone Unearths Tag, Adds flavors - Kraft Pizza Co - Brief Article
  by Sonia Reyes
• Eliciting a Sheepish Grin - Cartoon Network's campaign for Sheep in the City - Brief Article
  by David Finnigan
• Fame, Survivor and Ordinariness - Brief Article
  by Timothy Malefyt
• Tribal DDB Opens Los Angeles Branch - Brief Article
  by Janis Mara
• ConAgra Drafts A-Rod, All-Stars ToGoto Bat for Armour Hot Dogs - Brief Article
  by Sonia Reyes
• Xando Cosi - Brief Article
• Shell Oil - Brief Article
• Still Saying 'Thank You,' It's Now UBS Paine Webber - Brief Article
• USTA Serves Up May Print Campaign; Ski, Snowboarding Group Gets Push - Brief Article
  by Hilary Cassidy
• Fox Does One for the Fans - Fox Entertainment Group Inc - Brief Article
  by David Finnigan
• Hey Corporate America, You're Being Used - Brief Article
  by Barbara Watts-Siss
• People - Steve Davis to svp-marketing at Heineken USA - Brief Article