Advertising Industry
Industry: Email Alert RSS FeedRadio Shack - Tandy-Radio Shack becomes sponsor of Major League Baseball's All-Star balloting and stores - Brief Article
Brandweek, March 12, 2001
Radio Shack becomes title sponsor of Major League Baseball's All-Star balloting and official electronics store of MLB and MLB.com as part of new three-year deal valued at more than $10 million. Radio Shack signed star player Alex Rodriguez as spokesperson for media and P0P. Its 7,100 stores and Web site will augment MLB.com as polling destinations for balloting.
Most RecentAdvertising Articles
- No Streetcars Named Desire: Toronto Bans Adultery Ads on Public Transit
- Ogilvy Delivered Hopenhagen Campaign After 8 Other Agencies Drop Out
- Glenn Beck Recants Confession That He's a Paid Spokesman for Goldline
- The Tiger Woods Sponsor Deathwatch: AT&T, Gillette, Accenture Waver;...
- "America's Army" Recruitment Video Game Cost Taxpayers $33M
- More »
COPYRIGHT 2001 BPI Communications, Inc.
COPYRIGHT 2001 Gale Group
Brought to you by CBS MoneyWatch.com
- Best- and Worst-Paid College Degrees
- 6 Things You Should Never Do on Twitter or Facebook
- How Much Sleep Do You Really Need?
- 6 Big Myths about Gas Mileage
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- LIFO vs. FIFO: a return to the basics
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
- Design a commission plan that drives sales - Sales Commissions
Most Popular Business Publications
Content provided in partnership with
Presented by American Express