Still Saying 'Thank You,' It's Now UBS Paine Webber - Brief Article

Brandweek, March 12, 2001

NEWYORK--PaineWebber has officially changed its name to UBS PaineWebber, the result of its merger with UBS last year. The company is communicating its merger-enhanced capabilities through a national TV and print campaign from Saatchi and Saatchi touting it as the premier private client financial services provider exclusively dedicated to addressing the needs of the core affluent.

TV ads are directed by Hollywood filmmaker Phil Joanou, and PaineWebber's advertising tagline, "Thank You, PaineWebber," has changed to "UBS PaineWebber, Thank You."