Advertising Industry
Industry: Email Alert RSS FeedNHL Hooks Renewal with Bud Light, Other Deals on Tap - Brief Article
Brandweek, March 22, 1999
ST. LOUIS--Anheuser-Busch has reupped its Bud Light brand for another three years as official beer of the National Hockey League, Under the agreement that runs through the 200 1-02 season, Bud will continue to entitle the All-Star Game MVP Award and the league's season-long Plus/Minus Award. It will also sponsor the NHL's syndicated Cool/Shots TV program.
Most RecentAdvertising Articles
- If Kim Kardashian Can Get $10K a Tweet Why Can't Twitter?
- FTC Probes Google's AdMob Deal: Is This an Ad Monopoly in Waiting?
- Jay Leno Executes Worst Ever Budweiser Shout-Out
- News America Claims Ex-Sara Lee Exec Filed "Sham" Evidence in Monopoly Case
- In Europe, George Clooney Is a Coffee Salesman
- More »
A-B switched its sponsorship from Bud Ice to Bud Light prior to this season. Other pending renewals for the NHL: the now merged Pennzoil/Quaker State motor oil brands and an IBM sponsorship/joint venture.
COPYRIGHT 1999 BPI Communications, Inc.
COPYRIGHT 2000 Gale Group
Brought to you by CBS MoneyWatch.com
- Best- and Worst-Paid College Degrees
- 6 Things You Should Never Do on Twitter or Facebook
- How Much Sleep Do You Really Need?
- 6 Big Myths about Gas Mileage
- 5 Rules for Immediate Annuities
- Death in the Family: 12 Things to Do Now
- Dumbest Things You Do With Your Money
- 6 Online Networking Mistakes to Avoid
- 401(k) Mistakes to Avoid
- 5 Economic Scenarios to Keep You Up at Night
- The Real ‘Best Places to Retire’
- Best Credit Cards for You
- 12 Tough Questions to Ask Your Parents
- The Real ‘Best Colleges’
- Home Buyer Tax Credit: How to Cash In
- Why You Shouldn't Bash Cash
- 8 Phony 'Bargains' and Better Alternatives
- Danger: 3 Debit Card Scams to Avoid
- 6 Myths About Gas Mileage
- 29 Fees We Hate Most
- Quick and Easy Ways to Boost Returns
- Best Stocks to Buy Now
- Lower Your Taxes: 10 Moves to Make Now
- New Jobs: 8 Lessons from Real-Life Career Switchers
- The New Job Market: Who Wins and Who Loses?
- Health Care Reform's Public Option: Everything You Need to Know
- Volunteer Work When Unemployed: Should You Work for Free?
- Whose Recovery Is This?
- Long-Term-Care Insurance: 4 Biggest Risks to Avoid
Content provided in partnership with
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- LIFO vs. FIFO: a return to the basics
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- Using object-oriented analysis and design over traditional structured analysis and design
- Design a commission plan that drives sales - Sales Commissions
Presented by American Express