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Industry: Email Alert RSS FeedNielsen/NetRatings Launches
Brandweek, March 22, 1999
The long-awaited Internet audience measurement service from Milpitas, Calif.-based Nielsen/NetRatings launches today. A random sample of 9,000 people chosen by digit dialing over the phone determines top Web site reports, banner ad reports, audience summary reports and custom queries. Data collection is uniform across PC, Mac and Unix platforms.
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