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Nielsen/NetRatings Launches

Brandweek, March 22, 1999

The long-awaited Internet audience measurement service from Milpitas, Calif.-based Nielsen/NetRatings launches today. A random sample of 9,000 people chosen by digit dialing over the phone determines top Web site reports, banner ad reports, audience summary reports and custom queries. Data collection is uniform across PC, Mac and Unix platforms.

COPYRIGHT 1999 BPI Communications, Inc.
COPYRIGHT 2000 Gale Group
 

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