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Industry: Email Alert RSS FeedVolkswagen, Partners to Tour College Campuses
Brandweek, March 20, 2000
AUBURN HILLS, MICH.--Volkswagen of America will visit 16 U.S. colleges with the next leg of its "Major Motion Picture Show" program designed to connect the Volkswagen brand with college students and convey the benefits of Volkswagen's Certified Pre-Owned vehicle program. The tour is expanding from nine stops last fall.
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Students will have the opportunity to attend the festival and view a movie with free food and soft drinks and pick up Volkswagen-branded merchandise. Volkswagen partners, Trek and K2, will also be on-site. Trek's mobile cycling unit, with 20 bikes, will offer demo rides, and K2 will be on location with their demo van featuring K2 skates, skis and snowboards.
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