Advertising Industry
Industry: Email Alert RSS FeedBud, Bud Light Turn Up the Heat with Summer Promotions
Brandweek, March 19, 2001
ST. LOUIS--Sports Illustrated swimsuit cover girl Elsa Benitez will grace POP for Bud and Bud Light "True Summer" promotions, giving away $4 million worth of instant win prizes. The second year of reprising sun, fun and beaches starts Memorial Day with "Dive In" inviting consumers to experience everything summer has to offer.
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"Red, White & True" draws attention at retail with star-spangled decorations for Independence Day and "Last Call" marks the last days friends can enjoy summer together during the Labor Day holiday. Displays will hold "Your Guide to True Summer" booklets highlighting prizes like digital music players, grills, TVs, vacations to Anheuser-Busch's Discovery Cove theme park and tickets to special end of summer "Last Call" parties--concerts to be held at several locations. Winning bottles and cans will feature special labels and designs.
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