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Industry: Email Alert RSS FeedOperation Bass Reels in Conseco as Category Sponsor - Brief Article
Brandweek, March 19, 2001
GILBERTSVILLE, KY-Conseco signed as official insurance, investment and lending partner for professional angling organization Operation Bass. The relationship will help Conseco tap into middle American consumers,said Stewart Stockdale, CMO of Indianapolis-based Conseco. Bass fishing currently attracts 55 million participants in the U.S.
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