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Industry: Email Alert RSS FeedGlaxoSmithKline Assigns $600M Buying Biz to MediaCom - Brief Article
Brandweek, March 19, 2001
PITTSBURGH--MediaCom in New York, following a three-month review, won GlaxoSmithKline's $600 million media buying account. The merger of Olaxo Wellcome and SmithKline Beecham last December prompted a review of the respective drug concerns' media incumbents. MediaCom, which handled SmithKline for several years, beat out Media Direct Partners/Initiative Media, The Media Edge and Media Planning, all in New York.
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OSK will continue to work with a variety of agencies to develop advertising strategies, creative approaches and media planning, a GSK representative said.
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