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Industry: Email Alert RSS FeedAbsolut Shooting Future Stars for Billboard Placement - Absolut Vodka - Brief Article
Brandweek, March 19, 2001
LOS ANGELES--Absolut vodka will hold a casting call March 22 on the corner of Sunset Boulevard and Olive, where 80 headshots of up-and-coming actors will be shot and considered for the next "Absolut L.A." billboard. It's part of a city-by-city ad push that began in 1987. More than 40 cities have been featured to date.
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The company on April 1 will unveil a 1.75-ml size for Absolut Mandarin. TBWA/Chiat/Day New York is the agency.
COPYRIGHT 2001 BPI Communications, Inc.
COPYRIGHT 2001 Gale Group
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