Brandweek

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Articles in April 3, 2000 issue of Brandweek

• Softsoap Opera
  by Christine Bittar
• Smokers to See More Cheap Imports As Dealers Dodge Big Tobacco's Fees
  by Mike Beirne
• Takeover Consideration Confirmed by Ben & Jerry's
• Lady Buggin'
• B-to-B Engines' Lack of Specificity Is a Major Shortcoming
  by Allison Cheston
• Promos With Pop—Culture, That Is
• ActiveFlash Asks E-tailers for Info
  by Ann M. Mack
• Movers
• The devil's adman
  by Philip Van Munching
• Woolrich, 'Ducks' in Multi-Licensing Agreement
• Denny's, Kellogg Sit Down at the Breakfast Table
• Buick LeSabre Puts Crenshaw in the Back Seat of Virtual Reality Tour
  by Jeff Green
• Clocking Clutter
  by Becky Ebenkamp
• Going Back To School
  by Bob Francis
• Alta Vista Delivers Radiate
• Accompany
• People
• Lincoln Setting Itself Apart From Other Luxury Icons
• Kikko-man Returns for Condiment Aisle Spin
  by Sonia Reyes
• Hasbro Ups Ante for Quiz Show Titles
  by Todd Wasserman
• What's in a Name? Depends on the Deal
  by Seth M. Siegel
• Hotdoggin' Cross-Country
  by Sonia Reyes
• Mercata Showcases Rich-Media Ads on MSN
  by Janis Mara
• Rolling Thunder: Petty Hits Casino Tables
  by Jeff Green
• Newswire
• Made For Each Other: Miramax and McD; Minnie Drives Lifetime
  by T.L. Stanley
• Novartis Boots Up with NBA Deal and Grant Hill
  by Terry Lefton
• Surviving Mass Media Mega-Inflation
  by Mike Pennella
• Big Mo' For A Bigger Momentum
  by Terry Lefton
• Entertainment Portal Hitplay.com Goes Live
  by Erik Gruenwedel
• Anteye Rolls Out Mobile Studio
  by Janis Mara
• From the Star's Bods to Yours: Web Site Gathers TV Duds for You
  by T. L. Stanley
• Dr Pepper/Seven Up Locks in Teens for CD Promo
• Dr. Joyce Brothers, Sprint Connect in 'Two Cents' Promo
• Fogdog Gets Soulman Shaft
  by James Zoltak
• AND THE WINNER IS[ldots]
• Presidential Prosperity
  by Bob Francis
• Netpulse Inks Deals
• Coremetrics
• OP Back on The Beach via Teen Gigs
  by Sandra Dolbow
• Chrysler Shows Big Presence for Little PT Cruiser
• Newswire
• Parking 'Spots' Open Up for Airport Chain
  by J. Dee Hill
• Puberty Poll
  by Becky Ebenkamp
• Heads-Up Strategy
  by Bob Francis
• GeePS Launches Beta Test
• Netsperanto Launches Vertical Net Communities
  by Erik Gruenwedel
• No Wine Should Try to Sell This Line
  by Karen Benezra
• A-B Goes Down Under for Summer With Pestova and Olympic Trip Offer
  by Gerry Khermouch
• Panasonic Hits Replay TV Button
  by Todd Wasserman
• Tropicana Targets Youngsters with Calcium Campaign
• Boomer Boom Towns
  by Becky Ebenkamp
• Not-So-Friendly Blue Skies
  by Mike Beirne
• Silver Awards
• ESPN.com
• Career Sites Attract College-Age Students
• Coke, AOL Converge for '21st Century' Web Blast
  by Theresa Howard
• King's Promotion Offers Vacation to Hawaiian Islands
• JVC Comes to its Senses In New Branding Effort
  by Todd Wasserman
• Unfurling A Tall Order
  by T. L. Stanley
• Online advertising
  by Kipp Cheng
• Wpayne.com
• Edwin Watts Shoots for Stronger Brand ID
  by Sandra Dolbow
• Newswire
• Camel's Turkish Gold Enters Marlboro Country
  by Mike Beirne
• Icahn Launches $1.3B Takeover Battle For Nabisco
• First Print Campaign Set for Deckers' Simple Line
• Retail's Woolly Mammoths?
  by Becky Ebenkamp
• IF BOISE CASCADE CAN DO IT[ldots]
  by Gerry Khermouch
• Bronze Awards
• Rainbow Media Holdings
• Pipe Dream
  by Erik Gruenwedel
• J&J Lathers Tweens for Body Washes
  by Christine Bittar
• Whirlpool Enters Worldwide Deal with Tupperware
• Maxfli Re-tees Cap Giveaway to Tout 'Distance' Ball
• CONTRABRANDING
• Ablue's Crews Mastermind
  by Terry Lefton
• Awake, and Driving
  by Jeff Green
• InChorus.com
• Nissan's Xterra Jumps on Promo Trail with Tabasco Hansen's and Bolle
  by Jeff Green