Newswire - Jaguar Cars Ltd., Heineken U.S.A. Inc - Brief Article

Brandweek, April 2, 2001

Mott's, Stamford, Conn., kicks off its "Hot Sauce" on-pack promo offering a free bottle of hot sauce plus English/Spanish drink recipe booklet with purchase of 64-oz. Clamato/Clamato Picante ... J & J Snack Foods adds Luigi's Swirl and Minute Maid Strawberry Soft Frozen Lemonade to its Ice Zone Italian ice line ...

Just Born, Bethlehem, Pa., has expanded its chick-shaped Peeps marshmallow Easter candies into an array of new holiday-themed shapes. New packaging, designed by Bailey Design Group, Plymouth Meeting, Pa., with a new logo and color scheme debuts this spring ... Heineken USA, White Plains, N.Y., is back for a second year as exclusive title sponsor for the Billboard Latin Music Awards to be televised by Telemundo during April. The import supports the sponsorship with bar and retail FOP offering a chance to buy a Heineken-branded mini conga designed by Latin Percussion Music Group. Also running is a sweepstakes backed by national radio and on-premise efforts dangling a chance to win tickets to the Lati n Music Awards in Miami Beach ... Cable channel Lifetime will support the April 13 theatrical release of Miramax Films' Bridget Jones's Diary with co-branded vignettes on Bridget star Renee Zellweger...ASSIGNMENTS: Ford Motor's Jaguar Cars Ltd., a unit of the Premier Automotive Group, tapped Young & Rubicam Advertising to handle its $125 million global account. Y&R, takes the reins from sister WPP Group units Ogilvy & Mather Worldwide, which handled Jaguar in North America, and J. Walter Thompson, Jaguar's agency in Europe.