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Industry: Email Alert RSS FeedMusic Festival Sponsorship Will Keep Ford in Focus - Ford to sponsor Detroit Music Festival 2001 - Brief Article
Brandweek, April 2, 2001
DETROIT--Ford Division's Focus unit will sponsor the Focus://Detroit.Electronic.Music.Festival/2001, an electronic music extravaganza now in its second year. The event will take place on four stages in downtown Detroit from May 26 through 28. Last year, the free event drew 1.5 million people to Hart Plaza, Detroit.
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Focus will leverage its sponsorship presence with a main stage called "Focus Stage". Ford will also host a Webcast of the festival at www.Ford247.com.
COPYRIGHT 2001 BPI Communications, Inc.
COPYRIGHT 2001 Gale Group
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