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Industry: Email Alert RSS FeedIGN Inks Exclusive Deal - Electronics Boutique to license IGN.com's online games - Brief Article
Brandweek, April 12, 1999
Electronics Boutique, a Westchester, Pa.-based online provider of interactive entertainment software and peripherals, signed on as the exclusive online games retailer for Brisbane, Calif.-based gaming network IGN.com. With the agreement, EB will let IGN users pre-order game titles online before they are available in retail stores.
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EB will also license content from IGN for inclusion in a co-branded news section of the EB web site.
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