Brandweek

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Articles in April 9, 2001 issue of Brandweek

• Sears Constructs 'Bob The Builder' Partnership
• Rockport to Consumers: 'Love Your Feet' - new advertising campaign - Brief Article
• Newswire - marketing news briefs - Brief Article
• Shelby Bonnie - CNet, cheif executive officer - Interview
  by Michael Schrage
• Oracle Sees Opportunity in Economic Slump
  by Todd Wasserman
• P&G Uncaps $60M for Head & Shoulders
  by Christine Bittar
• HealthExtra Hits the Heart Strings to the Tune of $2.5M - Christopher Reeve appears in new advertising - Brief Article
• This Bud's For You - instant messages increase use of low resolution icons - Brief Article
  by Becky Ebenkamp
• Other Moves - includes, Timberland, Stratham, N.H. promotes Claire Spofford - Brief Article
• Global Knowledge Taps $50M
  by Kenneth Hein
• Marketeers Thinking TV For Disney CDs - Brief Article
  by David Finnigan
• Snapple Sets Brand Strategy for Summertime Push - Brief Article
• Only the Grassy Knoll Knows - Gallup poll examines public opinion regarding John F. Kennedy assassination - Brief Article - Polling Data - Statistical Data Included
  by Becky Ebenkamp
• Memo from the front - Nielsen Media Research, anecdote - Brief Article - Column
  by Mike Beirne
• Wal-Mart Wants 30% of Biz
  by Sandra Dolbow
• Reebok, Clearly Canadian Team for Water Entry
• Fischer to Oversee Global Marketing at Goodyear - Cathryn M. Fischer - Brief Article
• Becky's Business Book Report - Colonel Sanders, Victor Bergeron - Brief Article
  by Becky Ebenkamp
• Hershey Blasts Airwaves To Support Koolerz Gum
  by Sonia Reyes
• Tetley Revs Up Auto Racing Tie for Initial Consumer Promo
• P&G, GM Unite to Drive Tempo for Auto Interior Clean-up - Proctor and Gamble, General Motors - Brief Article
• Strippin' Usa - saloons market new customers - Brief Article - Column
  by Becky Ebenkamp
• Vic Vs. Mr. Chicken - comparisons; Victor Bergeron, Harland Sanders - Brief Article
• Women's Soccer League Kickoff Puts Focus on J&J's Acuvue, AOL Tie-ins
  by Hilary Cassidy
• Canon Fires Off $20M in Colorful Launch for Money-Saving Printer
  by Karl Greenberg
• Denny's Dangles 'Kids Eat Free' Spring Promotion - Brief Article
• A-B Promo Catches Baseball Dreams; NBA Rolls Out Interactive Hoopla - Anheiser-Busch - Brief Article
  by Hilary Cassidy
• Strebel Goes Surfing for Cendant Customers - Cendant announce Peter Strebel appointment - Brief Article
  by Mike Beirne
• Power Rangers to Embark on 20-City Toys 'R' Us Journey
• Easy Spirit, FTD.com to Nurture Floral Promotions - Brief Article
• Virgin, MSN Get Behind Weighty Bridget Push - marketing for Bridget Jones's Diary - Brief Article
  by David Finnigan
• TOP of MIND - global branding techniques and theory - Brief Article
  by Jonathan Asher
• Summertime Dews
  by Kenneth Hein
• Newswire
• Corona Joins Latin Star Rubio For Summer Tour - Paulina Rubio in Corona marketing campaign - Brief Article
  by Mike Beirne
• Legoland Builds Hype With $20M - marketing campaign for amusement park - Brief Article
  by Sandra Dolbow
• Santana Stirs Growth Plans into Lipton Brisk - Ralph Santana plans 2001 marketing campaign - Brief Article - Statistical Data Included
  by Kenneth Hein
• Kellogg Adds Real Strawberries for Special K Extension
• Mazda Takes a Detour, Focuses on the Family - new marketing strategy - Brief Article
  by Karl Greenberg
• Absolut Kin Vox Shoots for Iconic Status with X-centric Campaign - vodka - Brief Article
  by Kenneth Hein
• Trouble Turning the Corner - American automakers use nostagial for marketing campaigns and procuct introductions - Brief Article
  by Karl Greenberg
• Virgin Celebrates 'Forever 70s' Music Era
• Newswire - advertising news briefs - Brief Article
• Swedish Match to Turn Over a New Leaf - markets new smokeless tobacco Sequoia - Brief Article
  by Mike Beirne
• Much Ado About Chrysler - George Murphey interview examines Chrysler Group marketing strategies and plans - Company Profile - Statistical Data Included
  by Karl Greenberg