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Industry: Email Alert RSS FeedJames Brown Sings NBA Playoff Praises in Turner Spots
Brandweek, April 17, 2000
> ATLANTA--Turner mixes basketball and soul music with a James Brown-centric on-air TV campaign to hype the National Basketball Association playoffs. Quick cuts of a dancing Brown, dubbed "Godfather of the NBA Playoffs," are interspersed with player practices. The spots, airing through May on TNT, TBS and other Turner cable nets, feature Brown, his classic as Boss" and NBA stars Kobe ONeal, Glen Rice, Allen Iverson, others.Most RecentAdvertising Articles
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