Brandweek

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Articles in April 16, 2001 issue of Brandweek

• Sprint Makes It Simple, Adds New Pitch for DSL - introduces long distance discount package, will launch advertising for digital subscriber line service - Brief Article
  by Todd Wasserman
• Buick Switches Gears, Revs Up Century Pitch - marketing campaign to reach younger consumers - Brief Article
  by Karl Greenberg
• Meridian Champions Sugar-Free with Radio, Print Splash - Meridian USA to launch Champion Lyte marketing campaign - Brief Article
• It's Not Easy Being Tween - Brief Article
  by James U. McNeal
• Corrections - Brief Article - Correction Notice
• publisher's LETTER - formation of the Digital Media Marketing Organization - Brief Article
• Super-Thin CDs Flex Their Marketing Prowess - ThinDISC Media Inc. product introduction - Brief Article - Statistical Data Included
• Lots In Transition - Consolidated Stores Corp. to begin rebranding effort - Brief Article - Statistical Data Included
  by Sandra Dolbow
• Martinez to Hang Up His Reebok Shoes, Move West - Angel Martinez to resign as Reebok chief marketing officer - Brief Article
• Newswire - includes, Kellogg to launch American Airlines marketing promotion - Brief Article
• PaineWebber Underwrites Prime Time - Brief Article
  by Todd Wasserman
• Journey to the Top - Keith Ferrazzi of YaYa
  by Keith Ferrazzi
• Ad Campaign Has a Ball With Curious Traits of Callaway Golf's Rule 35 - Callaway Golf Co - Brief Article
  by Hilary Cassidy
• CD-ROM business CARDS - Statistical Data Included
  by Hugh M. Aoki
• Clairol's New Nice 'N' Easy Spots Stress Colorful Individuality - television advertising - Brief Article - Statistical Data Included
  by Christine Bittar
• And the Clio Goes to … Guinness - receives advertiser of the year award - Brief Article
• Brach's Syncs with Teen Stars to Bow Hot Hits - Brach's Confections partners with 'NSync for product launch, marketing campaign - Brief Article
  by Sonia Reyes
• Downshifting Their Expectations, Automakers Jump on Sport Wagon - Brief Article
  by Karl Greenberg
• Bud Relaunches Site - Brief Article
• Sprite, Pepsi Get Interactive in Teen Search - Sprite Inc - PepsiStuff.com - Brief Article
  by Kenneth Hein
• the next marketing revolution is here… now! - iDVD interactive digital video disks software - Statistical Data Included
  by Steven Dworman
• Pricier Kodak Film to Get New Exposure - packaging - Brief Article - Statistical Data Included
  by Christine Bittar
• Yoo-hoo Gets Aggressive With Alternative Music, Sports Promos - announces Aggressive Skaters Association, OzzFest, Vans Warped Tour promotions - Brief Article
  by Kenneth Hein
• Beringer Taps the 'Cellars' for Debut of Value-Priced Wine - Beringer Wine Estates to market new line of wines - Brief Article
• Textbook Notebook - Brief Article
  by Todd Wasserman
• Sun, Inktomi Sign Pact - Sun Microsystems - Brief Article
• designated shopper - Hometown Favorites - Brief Article
  by Laura Shanahan
• Technologies Can Put To Use Now - United Internet Technologies introduces multimedia software product - Statistical Data Included
  by Angela Taylor
• Kraft Takes Web Marketing to Other Worlds - Kraft Foods launches campaign to promote new website targeted to children - Brief Article - Statistical Data Included
  by Sonia Reyes
• Newswire - includes, Coca-Cola Enterprises announces Summerfield Johnston Jr. resignation - Brief Article
• Cavit Sales On into Summer - Palm Bay Importers to launch marketing campaign - Brief Article - Statistical Data Included
  by Kenneth Hein
• Golden Images: USOC Heats Up Branding Efforts for Winter Olympics - Brief Article
• SFX Gives Guidance - SFX's 2000-2001 Broadway Series Interactive Yearbook - Brief Article
• McDonald's Unleashes Tiger Effort - McDonald's Corp - Tiger Electronics Inc - Brief Article
  by David Finnigan
• a brief overview of Apple's DVD Software - iDVD, interactive digital video software from Apple Computer Inc - Brief Article - Statistical Data Included
  by Bruce Nazarian
• Fresh VW Creative Drives Familiar Theme for New Beetle - Volkswagen launches new advertising - Brief Article
• Neiman Revs Up InCirde Rewards in lie to Lexus Autos - Neiman Marcus partners with Lexus, InCircle Rewards program marketing campaign - Brief Article
• Super Marketing: DreamWorks, Kroger Join Forces For Shrek Splash - Brief Article
  by David Finnigan
• Great Brands Continue to Find Relevance - IBM, Schwinn, Continental Airlines reinvent their brands - Brief Article
  by Scott M. Davis
• Other Moves - appointments, promotions - Brief Article
• Cessna's DVD Creates Mile High Results - Cessna Aircraft Co. uses digital video disks as marketing tool - Brief Article - Statistical Data Included
  by Angela Taylor
• Pepsi Wants Another Slice - PepsiCo relaunching Slice soft drink - Brief Article - Statistical Data Included
  by Kenneth Hein
• Dexter's Lab Pulls in Edgy Marketing - Van Melle to launch marketing campaign - Brief Article - Statistical Data Included
  by Mike Beirne
• Royal Culinary to Offer Flavorful Memento to Cruisers - Brief Article
• Buy, Buy Baby - I Am Not A Baby! - Brief Article
  by Becky Ebenkamp
• Britney and Justin Star in YOUtopia.com E-Promo - Britney Spears, Justin Timberlake - Brief Article
  by Jennifer Owens
• Major Brands Use CD-ROM Games To Compel Viewing - Energizer, BIC utilizes services of Brandgames - Brief Article
  by Angela Taylor
• Digital Media Marketing Organization FORMS - Brief Article
  by Max Harvey
• Ford Brings Blue Oval Dealers into Missing Child Program - Ford Motor - Brief Article
• First Encompass Campaign Targets Brand Awareness - Encompass Insurance, marketing campaign - Brief Article
• Suncom Dials Overbeck; New Balance N-Ergizes - Brief Article
  by Hilary Cassidy
• Teen Green Machine - Brief Article
  by Becky Ebenkamp
• Peikoff the Younger a Rising Son at Sony - Michael Peikoff - Sony Corp - Brief Article
  by David Finnigan
• Seventy Percent Played CD-ROM Game Within 24 Hours - Brief Article - Statistical Data Included
  by Angela Taylor
• Bud, Pepsi, Kellogg Lace it Up for MLS Hispanic Push - corporate sponsorship of Major League Soccer part of league's strategy - Brief Article
• Quickie Mops Up in 'Messy' TV, Print Campaign - Quick Manufacturing to launch marketing campaign - Brief Article
• Fidelity Invests in Title Sponsorship of Women's Senior Golf - Brief Article
• All The Small World's A Stage - Brief Article
  by Becky Ebenkamp
• Verizon Inks Deals for SuperPages - with Engage and Eversave - Brief Article
  by Sarah J. Heim
• Thirty-thousand Sun City Videos Requested In Only Four Months - Del Webb adult community - Brief Article
  by Angela Taylor
• ITV Experimentation in U.S. Markets Slow But Sure - interactive television - Brief Article
  by Jennifer Owens
• Diamond Merchants Develop Charitable Advertorial - in partnership with J. Walter Thompson - Brief Article
• Spalding Giveaways Tout New Top-Rite XL 2000 Irons - golf club marketing campaign announced - Brief Article
• [0] Newswire - Brief Article
• Soda Fountain Of Youth - Brief Article
  by Becky Ebenkamp
• Selby Pitching the Full Story at Sears - David W. Selby - Sears, Roebuck and Co - Brief Article
  by Sandra Dolbow
• Real Estate Agent Creates His Own Video To Sell Clients Before They Step In The Door - Century 21 Ambassador Real Estate - Brief Article
  by Angela Taylor
• Sony Site Adds Live Real-Time Sales Assistance - Sony Electronics partners with C-Cubed Solutions to add customer services to its website - Brief Article
  by Janis Mara