Bud, Pepsi, Kellogg Lace it Up for MLS Hispanic Push - corporate sponsorship of Major League Soccer part of league's strategy - Brief Article

Brandweek, April 16, 2001

NEW YORK--Major League Soccer's print/TV image campaign for 2001 features players such as Tony Meola, Brian McBride and Hristo Stoichkov explaining their love of the game and league. Each ad, produced in-house with aid from Tupelo Honey Productions, N.Y., ends with the tag: "I believe in Major League Soccer." Some testimonials are in Spanish with English subtitles.

MLS also is initiating Hispanic Heritage Night, an event held in conjunction with a game in each team market, celebrating the Hispanic community and culture. Budweiser, Pepsi and Kellogg are presenting sponsors.