publisher's LETTER - formation of the Digital Media Marketing Organization - Brief Article

Brandweek, April 16, 2001

Welcome to the fourth edition of this sourcebook. The technological advancements behind marketing with video, DVD and CD-ROM over the past two years have been truly remarkable. In our premiere issue we dealt primarily with video as a powerful marketing tool. In this issue we explore the incredible response rates that companies are experiencing using CD-ROMs as a marketing instrument. We also show you the immediate future--the unlimited marketing possibilities that DVDs offer. As you'll see in this issue, there are several technological breakthroughs coming to market that are poised to make this form of marketing explode. But the most important development I have to share with you is a unique opportunity--one that you won't want to miss.

In December of 2000, we sponsored our first conference and trade show. Companies from every area of the industry came together and connected for the first time. Several substantial partnerships and joint ventures resulted, making this one of the most successful shows ever for many of the participants. A company from Texas claims that the three days they spent at the conference propelled them forward a fall 18 months in research and development for the launch of a major retail chain.

After the event, many parties felt it was absolutely essential to form an organization that would expand upon the success of the conference and trade show. I am thus honored to announce the creation of the DMMO: the Digital Media Marketing Organization.

The Concept

Create a dynamic organization to educate and provide a powerful networking forum for companies and individuals who want to market with video, DVD, CD-ROM and streaming media.

How

Assemble a world-class team of experts consisting of marketing gurus, technical wizards, direct response television veterans, and highly successful business leaders who will lead you and help you to attain success in your business marketing endeavors.

Primary Goal

As a member of the DMMO, you will be kept at the cutting edge of this technology--substantially ahead of your competition. You'll receive inside information and hard facts and figures that will be unavailable through any other means. All of this tremendously important information and the proven profits it creates will be available to members only.

For You

The prime directive of the DMMO is to do everything and anything possible to make you more successful. By tapping into this vast network of knowledge and technology, members will be better informed, have access to exclusive inside data, and be strategically positioned for partnership and business opportunities.

Please see the back cover of this book for more information on the DMMO. It's the most important back cover we've ever printed.

The information contained within this humble publication has the power to transform your business. But you must put it to use for that to happen.

Sincerely,

Steven Dworman