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Industry: Email Alert RSS FeedSosa Goes to Bat for McDonald's in New Youth Pitch - Brief Article
Brandweek, April 26, 1999
OAK BROOK, ILL.--McDonald's teams with Chicago Cubs superstar Sammy Sosa for a "McWorld" TV spot that targets 8-l3-year-olds: "Do Over" which is slated to run through next year on network and cable youth programming, features a young boy hanging put with a buddy who is nonplused at the arrival home of new baby sister.
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Upon the parents' return home from the hospital the boy utters "Do over" and envisions that Sammy Sosa comes home with them instead. The spot was created by Leo Burnett, the Golden Arches' lead agency for youths.
COPYRIGHT 1999 BPI Communications, Inc.
COPYRIGHT 2000 Gale Group
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