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Articles in April 24, 2000 issue of Brandweek

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Your Work The 7 Interview Questions You Must Ask

The 7 Interview Questions You Must Ask

Forget 'What are your strengths and weaknesses?' If you want to get the real dope on prospective employees, ask job candidates these seven questions.
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United Rolls Back Frequent-Flier Changes

Just a couple weeks ago I wrote about how United (NASDAQ: UAUA) frequent fliers were angry at the airline's pending upgrade policy change, and it appears they've listened . . . a little. United is bringing back regional upgrades for its top fliers. This combined with the airline's decision to have reciprocal upgrades with Continental makes for a big week for the airline.
Your Money 12 Tough Questions to Ask Your Parents

12 Tough Questions to Ask Your Parents

Talking with your parents about their estate is important to protect your family’s finances, but the conversation can be difficult at best. Here's what you need to ask and how to do it.