Advertising Industry
Industry: Email Alert RSS FeedBaseball Videos Net Duracell, SI, Citysearch Backing
Brandweek, April 24, 2000
NEWYORK--USA Home Entertainment and MLB Productions link with Duracell, Sports Illustrated and Citysearch.com to hype four new Major League Baseball videos. Broadcast TV, targeted print ads, radio campaigns support the early May vid releases, as will clips shown on stadium monitors, POP at vid retailers, exposure on 'majorleaguebaseball.com; giveaways at stadiums and via radio contests.
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