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Industry: Email Alert RSS FeedU.S. Army Inaugural Online Promo Requires Concentration
Brandweek, April 24, 2000
WASHINGTON--The US. Army will invite its personnel to play a military version of Concentration and win $250 a day from June 1-June 30, or $2,500 for June 14, when the Army celebrates its 225th anniversary. Though the Army recently launched an Internet-based recruiting effort, the promo is a celebration of the Army's anniversary and not an attempt to recruit new soldiers.
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Cohen-Friedberg Associates/ Creative Online Marketing, Framingham, Mass., handles.
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