Brandweek

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Articles in April 23, 2001 issue of Brandweek

• Banquet Bingo - Banquet's Homestyle Bakes shelf-stable dinner kits - Brief Article - Product Announcement
  by Sonia Reyes
• VW Steers Path to Internet Radio, Offers Music CD - Brief Article
• EMI/Capitol CD Goes Hog Wild; PlayStation 2 Strikes Back - Brief Article
  by David Finnigan
• MasterCard's Baseball Road Trip; Jim Rome Gets Frank for Fox - Brief Article
  by Hilary Cassidy
• Autos - primetime television network advertising - Brief Article
  by Paul A. Eisenstein
• Top brands in network primetime—2000 - Brief Article - Illustration - Statistical Data Included
• Coke Is It for Jeeves - Coca-Cola ads on Ask Jeeves network - Brief Article
• Coke's 'Feel Good' Advertising Assault, Promos Seek to Regain Former Fizz - Brief Article
  by Kenneth Hein
• Ripken Joins US Airways, Coke for 'Dad's Day' Contest - Brief Article
• Budweiser Dangles MLB Trip to Meet Racer Earnhardt Jr - Brief Article
• Fresh Creative Touts Fred Joaillier Repositioning - Brief Article
• Prescription drugs - Brief Article
  by Christine Bittar
• The Focus Group Has Spoken - Brief Article
  by Becky Ebenkamp
• Digital@JWT Unveils Online Promo for Lipton Brisk - Brief Article
  by Jennifer Owens
• Keep America Beautiful Lures Sponsor Tie-ins To Spring Cleaning Project - Brief Article
  by Christine Bittar
• Keebler Mini Cookies to Get Mega Launch - Brief Article - Product Announcement
  by Sonia Reyes
• Dole, Kraft Partner for a 'Banana Shuffle' Promo - Brief Article
• Soft drinks - Brief Article
  by Sean Mehegan
• They're Not Having A Cow - most consumers confident about about restaurant and store food quality - Brief Article
  by Becky Ebenkamp
• Emmperative Adds BrandCities
  by Janis Mara
• The devil's adman - Brief Article
  by Philip Van Munching
• Cross Signs Off on $4M Pitch Pushing Contemporary Theme - new campaign for writing instrument manufacturer - Brief Article
• Kidproof Rolls Out in Fall, National Ads Support in Spring - Brief Article
• Newswire - miscellaneous brief articles - Brief Article
• Apparel Retailers - Brief Article
  by Sandra Dolbow
• Top categories in network primetime—2000 - Brief Article - Statistical Data Included
• The Monroe Doctrine of Branding - Brief Article
  by Jacques Chevron
• Hit or Myth?
  by Sarah J. Heim
• Michelin Revives Baby Effort, Plans Grass Roots Tour - Brief Article
• Nintendo, Microsoft, Sony Get in the Game - Brief Article
  by Todd Wasserman
• Telecom - Advertising - Brief Article - Statistical Data Included
  by Todd Wasserman
• Where Winners Are Losers - 5th Annual Schmio Awards - Brief Article
  by Becky Ebenkamp
• Middleberg 1.2.1 Forms New Team
• Hanes 'No Hose' Girds Style, Shape - Brief Article - Product Announcement
  by Sandra Dolbow
• Supremes to Debate Cig Ads - Brief Article
  by Wendy Melillo
• Movies - Brief Article
  by Alec Foege
• Follow The Bouncing Ball - And, Likely, Silicone! - words to GE's musical, "The Answer" - Brief Article
  by Becky Ebenkamp
• HitBox to Track Flash Usage - Brief Article
  by Sarah J. Heim
• DuPont, Easy Spirit Play Hollywood Squares - Brief Article
  by Sandra Dolbow
• Sneeze Alert - Drixoral ad expected in fall 2001 - Brief Article
  by Christine Bittar
• Ex-Warner Bros. Boss Semel Takes Top Post at Yahoo! - Brief Article
• Ford Lures Moby to Aid Gen Y Focus - Ford sponsors Area One Music Festival featuring Moby to market the Ford Focus to Generation Y - Brief Article
  by Karl Greenberg
• Armani Campaign to Celebrate 10th Retail Anniversary - Brief Article
• Beer - Brief Article
  by Hank Kim
• They're Back - packaged-goods advertising - Statistical Data Included
  by Laurie Freeman
• Avenue A Splits In Two - Brief Article
• Avis' Deaver Looking to Make Personal Pitch - Brief Article
  by Mike Beirne
• SBC's Message to Techies: We Can Hack It - Brief Article
  by Todd Wasserman
• Champion Sees Silver Lining in Workout Wear - Brief Article
  by Sandra Dolbow
• Breath Freshener Comes In Myntz! Condition - from Vitech America - Brief Article - Product Announcement
  by Mike Beirne
• WestFarm Eyes Single-Serve Segment with DariGo Intro - Brief Article - Product Announcement
• Fast food - prime time television network advertising - Brief Article
  by Sean Mehegan
• Corporate America Sings - musical shows about company products - Brief Article
  by Becky Ebenkamp
• NestEggz Coupons to Be Distributed on About.com - Brief Article
  by Janis Mara
• American Airlines Goes New Age - Brief Article
  by Mike Beirne
• Dasani Pours on 'Wellness' - Coca-Cola's water brand - Brief Article - Statistical Data Included
  by Kenneth Hein
• Newswire - Multiple articles included - Brief Article
• Newswire - Brief Article
• Bacardi Mixers Makes a Splash With $8M 'Mix it Up' Message - Brief Article - Statistical Data Included
  by Kenneth Hein
• Pepsi Gears Up for Branded Apparel Debut - Brief Article
• Computers - Brief Article
  by Todd Wasserman
• The End of the Upfront? - Statistical Data Included
  by Verne Gay
• Lumina Tapped for Site - Lumina Americas to create Kraft Foods web site targeting Hispanic women - Brief Article
• Tawney: Service is Priority at Jiffy Lube - Brief Article
  by Karl Greenberg
• SoBe Wraps Freestyle Marketing Effort Around Print, Radio Buys - Brief Article - Statistical Data Included
  by Kenneth Hein
• For The Record
• Nantucket Nectars Alters Beverage Menu, Packaging - Brief Article - Product Announcement
• America: Gone Fishing
  by Hilary Cassidy
• To buy or not to buy - Brief Article
  by Richard Brunelli
• Credit cards - prime time television network advertising - Brief Article
  by Hank Kim
• The Hits Keep On Coming - industrial show recordings - Brief Article
  by Becky Ebenkamp
• Connect with IQ on the Web
• Other Moves