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VW Steers Path to Internet Radio, Offers Music CD - Brief Article

Brandweek, April 23, 2001

AUBURN HILLS, MICH.--Volkswagen of America is introducing RadioVW, a 24/7 Internet radio station at www.vw.com, offering a mixed bag of music by new bands, lesser-known artists with indie-music followings, and obscure tracks by more popular artists.

It will also offer music from VW commercials. The company is offering its first CD compilation of music, for sale on vw.com and at selected dealerships. Called Street Mix: Volume 1, the CD includes music from VW's TV campaign. Rock River Communications produced the CD.

COPYRIGHT 2001 BPI Communications, Inc.
COPYRIGHT 2001 Gale Group
 

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