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Industry: Email Alert RSS FeedVW Steers Path to Internet Radio, Offers Music CD - Brief Article
Brandweek, April 23, 2001
AUBURN HILLS, MICH.--Volkswagen of America is introducing RadioVW, a 24/7 Internet radio station at www.vw.com, offering a mixed bag of music by new bands, lesser-known artists with indie-music followings, and obscure tracks by more popular artists.
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It will also offer music from VW commercials. The company is offering its first CD compilation of music, for sale on vw.com and at selected dealerships. Called Street Mix: Volume 1, the CD includes music from VW's TV campaign. Rock River Communications produced the CD.
COPYRIGHT 2001 BPI Communications, Inc.
COPYRIGHT 2001 Gale Group
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