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Industry: Email Alert RSS FeedBudweiser Dangles MLB Trip to Meet Racer Earnhardt Jr - Brief Article
Brandweek, April 23, 2001
TALLADEGA, ALA.--Budweiser is partnering with Nascar star Dale Earnhardt Jr., driver of the No. 8 Budweiser Chevrolet, to promote Major League Baseball's All-Star Game on July 10. Earnhardt Jr's white car will sport red ball-stitching graphics, images of a baseball player and an All-Star game logo, as well as Budweiser logos, in races on May 19 and July 7.
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His racing suit will be white with pinstripes, with the Bud logo across the front and the All-Star Game logo on the back. Consumers can enter a sweeps on Budweiser's Web site to win a trip to meet Earnhardt Jr. at the All-Star Game in Seattle. Action Performance Companies will create caps, Ts and diecast cars featuring the MLB/Budweiser/Nascar alliance.
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