Brandweek

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Articles in Nov 16, 1998 issue of Brandweek

• Turtle Wax Goes After Odors
  by Christine Bittar
• Eggo Cribs Pillsbury's Value Hook
  by Stephanlie Thompson
• Callaway Slashes Jobs, Business Ventures
• Feetball Game
  by Terry Lefton
• Santa Fe Herbal Tobacco Intro is a Natural
• Marriott Preps Spring Hill Launch As Holiday Challenges Residence
  by Mike Belrne
• Pepsi, Nabisco Huddle Cross-brand For Super Bow-themed Promos
  by Stephanie Thompson
• Nokia Plays Up Line's Diversity With Specialized Print Buys
  by Tobi Elkin
• Disquiet Nib Hollywood Promo Frat;
  by T.L. Stanley
• A-B Gives Bud Lizards More Bowl Time
  by Jane Irene Kelly
• Panasonic Eyes Gen X with Electric Razor
  by Sloane Lucas
• Sony Targeting Broad Demo with PlayStation Push
• J & J Plots SUPREME COMMAND - Johnson & Johnson to launch advertising for Fast Acting Mylanta Supreme
  by Christine Bittar
• Heinz Combines Frozen Food Lines, Reorgs Exec Staff
• Newswire
• Mills Wagers $10M on 3rd Chicken Helper Try
  by Stephanie Thompson
• Phillips Puts $10M Behind 'Enemy' Film Tie-in
• Hershey, Life Savers Put Final Wrap on Line Extensions
• Seagram Stirs Brand Management Mix, Seeks CMO
• Miller's Leinenkugel Unit Bulks Up Against Soft Craft Brew Biz with Outdoorsy Offers
  by Gerry Khermouch
• Hojo Plots $4M Q1 Push
  by Mike Beirne
• Holiday Inn Goes Online with Discount Room Rates
• Sony Sets Big Promo Slate on Media
  by Tobl Elkin
• Fit to Print
  by Adrienne Mand
• Beck's Pours $20M into Light-hearted TV Spots
• Target Gets Not to Offer South Park Merchandise
• Keebler Nabs Boomer for Bowl-themed Push
  by Terry Lefton
• Tobacco. States Near Deal
  by Wendy Mello
• Newswire
• Claiborne Crafts Menswear 'Solutions'
  by Becky Ebenkamp