Santa Fe Herbal Tobacco Intro is a Natural

Brandweek, Nov 16, 1998

SANTA FE, N.M.--Smokers can puff like the Indians with Natural American Spirit's new herbal cigarettes made with all natural ingredients selected and blended by a Native American herbalist. The combo of cornsilk, yerba santa, licorice, mullein, coltsfoot and horehound "provides a smooth smoking experience for customers' who do not wish to smoke tobacco," per Santa Fe Natural Tobacco, which eschews billboards, lifestyle image advertising and sponsorships in favor of direct marketing and word of mouth.

The company also distributes in high-end liquor and wine stores, smoke shops, c-stores, bars and natural food shops. The additive-free product is packaged in a bright orange soft pack.