Brandweek

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Articles in Nov 2, 1998 issue of Brandweek

• Coffee With That?
  by Theresa Howard
• For The Record
• AT&T, Arquette Put Shopping Spree Hook on 800-Call-ATT Campaign
  by Tobi Elkin
• Multicultural Cash Registers
  by Becky Ebenkamp
• And the Ads Go To…
• Val-Pak Goes Virtual: Coupon Company Launches Web Site
  by Susan Kuchinskas
• Coke Mulls Pouring Bigger Effort into Internet Media - Brief Article
• the devil's adman - Anti-homosexuality ads from Coral Ridge Ministries and the Center for Reclaiming America - Editorial
  by Philip Van Munching
• Folds Adds PR, Promotions to Ad Slot at KFC
• Wenger Carves Out $40M to Support knives, Watches
• Snickers 'Jacks' Op Tie to CD-ROM Trivia Game
• In-Store Marketing: A Reality Check
  by Dan Ailloni-Charas
• Procter & Gamble
• $20M Media Pitch Touts Teligent's Bundled Prowess - Brief Article
• Smirnoff Sings Sponsorship Tune on Blue Note Tour
• Oral-B Readies $30M in U.S. Ads for Cross-Action Intro
• Times Nixes Swiss World Ad
  by Mike Beirne
• In the Shadow of Empires
  by Stephanie Thompson
• Nielsen Media Research
• Hyundai Drives 'Advantage' Campaign with $25M - Brief Article
• Contracts Under Pressure
  by Gerry Khermouch
• Warner Music Group's
• Newswire
• Adidas Hits Road with MLB Abroad
  by Terry Lefton
• It Takes iVillage
• Rare Medium to Cook Up More Online Acquisition Deals
  by Adrienne Mand
• Miller to Pioneer Plastic Packaging for Beer Lines - Brief Article
• Amstel Reverses Ad Course, Scraps TV - Amstel Light ads to focus on quality not lifestyle
• TBS Musters Partners For Biggest Bond Bash
  by T. L. Stanley
• New Creative for Kodiak ICE Smokeless is Really Cool
• Super 8 Ties Avis, Gear Head to Internet 'Road' Contest
• Grocery consolidation: Strength in numbers?
  by Ira Blumenthal
• DDB Needham Worldwide
• Neutrogena: $l8M on Shampoo - Brief Article
  by Christine Bittar
• Pond's Wins Towelette Race
  by Christine Bittar
• Cyrix Makes First Consumer Brand Play, Painting Itself as Prole Intel
  by Tobi Elkin
• Caesar, Panasonic Put Pizza into Pie Chart
  by Tobi Elkin
• The Next Generation Next
  by Becky Ebenkamp
• "Girls" to Dish On MSG
• Real Noise At Webnoize
  by Susan Kuchinskas
• Amstel Reverses Ad Course, Scraps TV - Brief Article
• Nascar Inks Home Depot
  by Terry Lefton
• Herbal Elixirs Creating a Buzz, but May also Awaken Feds, Execs Worry
  by Gerry Khermouch
• Bridgestone/Firestone Off Road Drives Emotional Pitch
• The Pepper Paradigm
  by Theresa Howard
• Lycos
• Brach's Plots $8M Impact on Fruit Snacks - Brief Article
  by Stephanie Thompson
• Philips' Digital Products Get Tailored Ad Service From Conde Nast Books
  by Tobi Elkin
• Fossil Test Could Spur Regular Media Sked
  by Becky Ebenkamp
• Casio Loads Up Databank En mass
  by Becky Ebenkamp
• Millennial Countdown
• Internet Advertising Bureau
  by Catharine P. Taylor
• Radio Waves Sizzle Online
  by Susan Kuchinskas
• the devil's adman
  by Philip Van Munching
• Kraft's Tang Revival Continues with RTD
  by Stephanie Thompson
• Hallmark Gets a Clue With Nick
  by Becky Ebenkamp
• Amurol Puts the Mocha into Stay Alert Gum Extension
• Spooky Spending
• Visa Unveils Push to Be Everywhere in E-comm
  by Bernhard Warner
• Nokia Plans Image-Building Push Spanning Western Hemisphere
  by Tobi Elkin
• Neutrogena: $l8M on Shampoo - Neutrogena Clean product launch
  by Christine Bittar
• Pioneer Revs Up Overhaul with Auto Racing Tie-in
• Sam Adams Pours $15M into Fresh TV, Radio Pitch
• Tropicana Takes Snack Tack for FruitWise
  by Sloane Lucas
• Customer Vs. Brand Management
  by Doug Barton
• IBM
• Hershey's Multi-Candy Promo Dangles Racer Elliott - Brief Article