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Industry: Email Alert RSS FeedMartin Tees it Up for Hartford's Skills Challenge Tie-in
Brandweek, Oct 19, 1998
BOSTON--The Hartford Financial Services Group, Woolf Associates and NBC Sports inked a deal involving pro golfer Casey Martin. The Hartford becomes a sponsor of the 1998 EMC Golf Skills Challenge and will run commercials from its "Bring It On" campaign during NBC's broadcast of the event Nov 14-15.
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Arnold Communications, Boston, is lead agency for The Hartford. Woolf, a sports and entertainment marketing firm, represents Martin, a disabled player who uses a cart during play and also works for The Hartford. Terms were not disclosed.
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