Brandweek

View more issues: Oct 12, 1998, Oct 19, 1998, Nov 2, 1998

Articles in Oct 26, 1998, issue of Brandweek

• Triarc Stuffs New-SKU Pipeline To Spur Snapple, Mend Mistic in '99 - Triarc Beverage will offer extensive line of new products in 1999 - Product Development - Product Announcement
  by Gerry Khermouch
• Q-Pharma Brushes Up with $12-15M Q-Dent Rollout
• JVC to Offer New Line Videos with DVD Purchases
• Their Lips Aren't Sealed - Brief Article
  by Becky Ebenkamp
• What better place
  by Catharine P. Taylor
• Shop 'til You Cop: E!-comm Site Targets Entertainment Junkies - Brief Article
  by Adrienne Mand
• Fox's Knights Lures Disney-friendly McD's - Saban Entertainment and Fox Kids Network have signed a cross-promotional deal with McDonald's Corp
  by T.L. Stanley
• Okidata Develops $6M Pitch for Print, Internet
• Hi-C, McDonald's Speak Furbish in New Promos
  by T.L. Stanley
• Benetton: Far Out! - Brief Article
  by Becky Ebenkamp
• IBM to Name Agencies
• Portal Closing? Lycos Prepares To Launch Network of Sites - Brief Article
  by Bernhard Warner
• Newswire
• Panasonic Puts Faces On Digital - Panasonic Co. hires Grey Advertising for its new ad campaign for digital products - Advertising - Advertorial
  by Tobi Elkin
• Korbel Pours $25M into Millennium Positioning
• Philips Lighting Blasts Off in Q4 with Promo and $5M Return to Media
  by Terry Lefton
• Mondo Weirdo - Brief Article
  by Becky Ebenkamp
• @d:tech Wrap-up
• More than Zero: New ISP Offers Users Free Net Access - Brief Article
  by Susan Kuchinskas
• Newswire
• Heineken Ads Tweak Bud, Take Upbeat Comic Tone - Heineken USA hires Lowe & Partners/SMS of New York for new ad campaign
  by Gerry Khermouch
• Sundance Programming Seeks Niche TV Viewers
• Quaker Hopes Space Dust Revives Cap'n
  by Stephanie Thompson
• Catalog Evergreens Pup Up As Jingles In increasing Numbers
• Bye, Bye Banner? Schwab Strategy Disses Clicks - Brief Article
  by Bernhard Warner
• Zapata's Master Plan Misfires
  by Bernhard Warner
• Stuff Lies at NY Race's End
  by Terry Lefton
• Starwood Plots Westin/Sheraton Synergy Move
  by Mike Beirne
• Sunglass Hut Offers BMG Gilt Promo
  by Becky Ebenkamp
• Playing in the brand
  by Davin Seay
• Razorfish - Brief Article
• Gilbert Crafts SuperClubs Strategy - Brief Article
  by Mike Beirne
• Better To The Last Drop - Kraft Foods Inc. and Chock Full O'Nuts Corp. offer new gourmet coffee products - Product Information - Brief Article
  by Stephanie Thompson
• MGM Grand Rolls $20M into Global Hotel/Casino Pitch - The MGM Grand Hotel & Casino hires Young and Rubicam of San Francisco for new TV ad campaign
• Welts: NBA 'Partnership' Building to Buttress Against Sponsor Backlash
• Bud Light Puts Fizz in Big Monday
  by Terry Lefton
• Anatomy Of A Hit
  by Davin Seay
• ABC Internet Group - Brief Article
• Schuth is in the 'Zone' at USSB
  by Tobi Elkin
• Tabula Rasa - Pizza Hut is planning to restore full table service
  by Theresa Howard
• Pepperidge Farm Razes Mill Logo, Adopts Modern Home
• Barton Joins Widget Race With Tetley
  by Gerry Khermouch
• When Brand Extension Becomes Brand Abuse
  by Scott Davis
• The Licensors - Industry Overview
  by Don Jeffrey
• Snap - Brief Article
• OtherMoves
• If Homer Simpson Only Had a Brain! It Happens, in New Intel Campaign
  by Tobi Elkin
• Starter Skates Away from NHL On-ice License Deal
• H-P to Tout Color Printers in $125M Pitch
• letters
• This is how they do it
  by Paul Sexton
• Saatchi & Saatchi - Brief Article
• designated shopper
  by Laura Shanahan
• McD Tech-Friendly with Cendant, AT&T, RS
  by Tobi Elkin
• Newswire
• NTRA to Mount $24M Humor Campaign in 1999
• Miami's Melting Pot
  by Patrick Meyer
• The Customer Isn't Always Right
  by Robert A. Lutz
• XOOM.com - Brief Article
• Ericcson in Gift-Giving Yule Mood - Telefonaktiebolaget LM Ericsson launches new marketing campaign for cellular telephones with Entertainment Marketing Inc
  by Tobi Elkin
• Best Western Casts Bellhops as Ad Stars
  by Angela Dawson
• Kellogg to Put the Crunch into Raisin Bran Extension
• BOTCH-ALISM
  by Becky Ebenkamp
• Benz in the Road - Interview
  by David Kiley
• ROI Is King: Online Ad Firms To Unveil New Tracking Tools - Brief Article
  by Adrienne Mand