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View more issues: Oct 12, 1998, Oct 19, 1998, Nov 2, 1998
Articles in Oct 26, 1998, issue of Brandweek
- Triarc Stuffs New-SKU Pipeline To Spur Snapple, Mend Mistic in '99 - Triarc Beverage will offer extensive line of new products in 1999 - Product Development - Product Announcement
by Gerry Khermouch - Q-Pharma Brushes Up with $12-15M Q-Dent Rollout
- JVC to Offer New Line Videos with DVD Purchases
- Their Lips Aren't Sealed - Brief Article
by Becky Ebenkamp - What better place
by Catharine P. Taylor - Shop 'til You Cop: E!-comm Site Targets Entertainment Junkies - Brief Article
by Adrienne Mand - Fox's Knights Lures Disney-friendly McD's - Saban Entertainment and Fox Kids Network have signed a cross-promotional deal with McDonald's Corp
by T.L. Stanley - Okidata Develops $6M Pitch for Print, Internet
- Hi-C, McDonald's Speak Furbish in New Promos
by T.L. Stanley - Benetton: Far Out! - Brief Article
by Becky Ebenkamp - IBM to Name Agencies
- Portal Closing? Lycos Prepares To Launch Network of Sites - Brief Article
by Bernhard Warner - Newswire
- Panasonic Puts Faces On Digital - Panasonic Co. hires Grey Advertising for its new ad campaign for digital products - Advertising - Advertorial
by Tobi Elkin - Korbel Pours $25M into Millennium Positioning
- Philips Lighting Blasts Off in Q4 with Promo and $5M Return to Media
by Terry Lefton - Mondo Weirdo - Brief Article
by Becky Ebenkamp - @d:tech Wrap-up
- More than Zero: New ISP Offers Users Free Net Access - Brief Article
by Susan Kuchinskas - Newswire
- Heineken Ads Tweak Bud, Take Upbeat Comic Tone - Heineken USA hires Lowe & Partners/SMS of New York for new ad campaign
by Gerry Khermouch - Sundance Programming Seeks Niche TV Viewers
- Quaker Hopes Space Dust Revives Cap'n
by Stephanie Thompson - Catalog Evergreens Pup Up As Jingles In increasing Numbers
- Bye, Bye Banner? Schwab Strategy Disses Clicks - Brief Article
by Bernhard Warner - Zapata's Master Plan Misfires
by Bernhard Warner - Stuff Lies at NY Race's End
by Terry Lefton - Starwood Plots Westin/Sheraton Synergy Move
by Mike Beirne - Sunglass Hut Offers BMG Gilt Promo
by Becky Ebenkamp - Playing in the brand
by Davin Seay - Razorfish - Brief Article
- Gilbert Crafts SuperClubs Strategy - Brief Article
by Mike Beirne - Better To The Last Drop - Kraft Foods Inc. and Chock Full O'Nuts Corp. offer new gourmet coffee products - Product Information - Brief Article
by Stephanie Thompson - MGM Grand Rolls $20M into Global Hotel/Casino Pitch - The MGM Grand Hotel & Casino hires Young and Rubicam of San Francisco for new TV ad campaign
- Welts: NBA 'Partnership' Building to Buttress Against Sponsor Backlash
- Bud Light Puts Fizz in Big Monday
by Terry Lefton - Anatomy Of A Hit
by Davin Seay - ABC Internet Group - Brief Article
- Schuth is in the 'Zone' at USSB
by Tobi Elkin - Tabula Rasa - Pizza Hut is planning to restore full table service
by Theresa Howard - Pepperidge Farm Razes Mill Logo, Adopts Modern Home
- Barton Joins Widget Race With Tetley
by Gerry Khermouch - When Brand Extension Becomes Brand Abuse
by Scott Davis - The Licensors - Industry Overview
by Don Jeffrey - Snap - Brief Article
- OtherMoves
- If Homer Simpson Only Had a Brain! It Happens, in New Intel Campaign
by Tobi Elkin - Starter Skates Away from NHL On-ice License Deal
- H-P to Tout Color Printers in $125M Pitch
- letters
- This is how they do it
by Paul Sexton - Saatchi & Saatchi - Brief Article
- designated shopper
by Laura Shanahan - McD Tech-Friendly with Cendant, AT&T, RS
by Tobi Elkin - Newswire
- NTRA to Mount $24M Humor Campaign in 1999
- Miami's Melting Pot
by Patrick Meyer - The Customer Isn't Always Right
by Robert A. Lutz - XOOM.com - Brief Article
- Ericcson in Gift-Giving Yule Mood - Telefonaktiebolaget LM Ericsson launches new marketing campaign for cellular telephones with Entertainment Marketing Inc
by Tobi Elkin - Best Western Casts Bellhops as Ad Stars
by Angela Dawson - Kellogg to Put the Crunch into Raisin Bran Extension
- BOTCH-ALISM
by Becky Ebenkamp - Benz in the Road - Interview
by David Kiley - ROI Is King: Online Ad Firms To Unveil New Tracking Tools - Brief Article
by Adrienne Mand