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Industry: Email Alert RSS FeedKorbel Pours $25M into Millennium Positioning
Brandweek, Oct 26, 1998
GUERNEVILLE, CALIF.--Korbel Champagne Cellars breaks new TV spots Nov. 30 introducing the tagline "The official champagne of the millennium celebration." The vintner said it will spend $25 million next year promoting its trademarked millennium positioning. Carmichael Lynch, Minneapolis, is Korbel's agency.
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