Kellogg to Put the Crunch into Raisin Bran Extension

Brandweek,  Oct 26, 1998  

• E-mail
• Print
• Link

BATTLE CREEK, MICH.--Kellogg is introducing the first line extension for its 56-year-old Raisin Bran cereal brand with the launch in January of new Raisin Bran Crunch. The extension, which will add a crunchier taste and texture that Kellogg hopes will appeal to a younger segment of its all-family target, will be supported with an integrated marketing campaign beginning in March that includes TV and print, via J.

Walter Thompson, N.Y, as well as in-store promotions.

COPYRIGHT 1998 BPI Communications, Inc.
COPYRIGHT 2000 Gale Group