Their Lips Aren't Sealed - Brief Article

Brandweek,  Oct 26, 1998  by Becky Ebenkamp

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Avon went calling around the world with its Global Women's Survey and uncovered the following cultural differences:

* Much more Eastern Europeans named "having a greater role in government" (62% vs. 21% on average) as a great challenge.

* "A good family life" was the topic of most concern for all regions, hut more North Americans cited "a loving relationship" (40% vs. 24%) and Middle Eastern women chose "being equal to men" (19% vs. 8%).

* Asians spent the least amount of time applying makeup. Eastern Europeans spent the most, and wanted to primp more.

* Lipstick ranked No. I across the board as the beauty product women couldn't live without (67%). Eyeliner/pencil rated significantly higher among Middle Eastern women, while nail polish scored big in Latin America.

COPYRIGHT 1998 BPI Communications, Inc.
COPYRIGHT 2000 Gale Group