Newswire

Brandweek, Oct 26, 1998

Hewlett-Packard launched an infomercial via the Tyee Group, Portland, Ore., supporting its Printable Expressions line of greeting card software. Program runs on E!, CNBC, Discovery Channel, other cable nets through November ... ASSIGNMENTS: Rosewood Hotels & Resorts, Dallas, hired Ketchum, N.Y., for pr ...

U.S. Satellite Broadcasting, St. Paul, Minn., named Bronner Slosberg Humphrey, Boston, its direct marketing agency ... Berner Cheese retained Advertising, Boelter & Lincoln, Milwaukee, for ads ... Sherwin-Williams moved creative on its $30-40 million Paint Stores Group's account to Wyse Advertising, Cleveland, from 3-year incumbent J. Walter Thompson, Detroit. Media duties remain in-house ... Procter & Gamble, Cincinnati, consolidated global creative for its Vidal Sassoon haircare line with Leo Burnett, Chicago, the brand's agency in Asia and Latin America. Euro RSCG Tatham, Chicago, loses the $31 million U.S. account and Europe. Separately, P&G moved U.S. creative duties on Crest toothbrushes from Burnett to DMB&B, N.Y., agency for Crest toothpaste. P&G last year spent $25 million on the toothbrushes, $31 million on Crest toothpaste, per CMR.