Advertising Industry
Industry: Email Alert RSS FeedNokia Ties to George Strait Music Festival and CMA Awards
Brandweek, Sept 21, 1998
Earlier this year, Nokia was a sponsor of "Nokia Presents The George Strait Chevy Truck Country Music Festival Brought To You By Wrangler", a 25-city tour that covered destinations nationwide, from Phoenix and Los Angeles to Detroit, Atlanta, and Chicago. To promote the concert tour, Nokia hosted hospitality events and staged in-store promotions involving free George Strait CD's given out at time of purchase.
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The company held a sweepstakes for a trip to the CMA Awards. May Leal, with Integer Promotions/Dallas says, "This promotion has been very, very successful." As stated by Mall Wisk, vice president of customer marketing, "Country music listeners help reinforce Nokia's brand values and its global tag 'Connecting People', as well as its operating mantra, 'Inspired technology with a human touch'."
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