We're Playing for Keeps

Brandweek, May 8, 2000 by Becky Ebenkamp

All this aside, simply having the awareness of what cultural or TV trends these programs tap into doesn't make predicting the hits any easier.

"What I really believe is a good show will be successful because it is well produced and thought out, whether it's in the '50s or the year 2000," Tauber said. "If we knew why an audience will spark, I'd be at the track right now. Making hit game shows or movies has got to be the most inexact science known to man."