Bibliography for: "We're Playing for Keeps"

Becky Ebenkamp "We're Playing for Keeps". Brandweek. FindArticles.com. 04 Jan, 2010. http://findarticles.com/p/articles/mi_m0BDW/is_19_41/ai_62168426/

Brandweek

View more issues:

Articles in May 8, 2000 issue of Brandweek

• Deal Undone, Genny Sets Support Plans
  by Gerry Khermouch
• Polaris Revs Up New Advertising, 'Way Out' Tagline
• Cover Girl Touts 'Fresh Look' for Oily Skin
  by Christine Bittar
• Building Brands On the Dark Side
  by Gerry Khermouch
• Basic Cable Prime Time Ratings
• L'Oreal Tabs Hamilton for Deputy Post
  by Christine Bittar
• Trident Mixes Fun and Games in Online Effort
  by Ann M. Mack
• ZDTV Taps e-Media for Streaming Media Services
  by Karl Greenberg
• Best Buy Going 'Mobile' To Highlight In-Vehicle Electronic Luxuries
  by Jeff Green
• Compaq Adds Color to Retail Revival
  by Todd Wasserman
• Folonari Raises Heat on 'What's Cooking?' Theme
  by Theresa Howard
• Brand Name Recognition, but No Brand
  by John Bissell
• Buyers Beware
  by John Consoli
• Going digital
  by Paul Colford
• @Home Ads, Teen Area
• Consumer Trust Tempers Net Banking
  by Christine Sparta
• Sponsors Ready to Present Prizes to Miss Universe
• Nike's Air Presto Gets Comfy with Fashion
  by Terry Lefton
• It's Free CD-ROMs and Web Links for Big G
  by Sonia Reyes
• Giving The Finger
• Rolling For Dollars
  by Marc Berman
• 10 That Do It right
• Cyber Popcorn Promo Lures Moviegoers with Interactive Prizes
  by Mike Beirne
• Topica
• Buick Wraps Up TV Test-Drive Lure, Extends Online Offer
• WSF, Holdsclaw, Jones Get Minutes In Marketing Game for Gatorade
  by Terry Lefton
• Toyota, Lexus Go Online for Latest Consumer Efforts
• No Sweat
• Job of a Lifetime
  by Megan Larson
• Rocky Mountain high
  by Tony Case
• The fact that the Recording
  by Kipp Cheng
• Newcity.com
• IBM Ready to Roll with Print Pitch for NetVista PCs