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Brandweek, May 8, 2000
> Broadband service provider Excite@Home of Redwood City, Calif., today began an integrated multi-million dollar advertising campaign. TV spots, billboards and the Excite.com site will feature "Mr. Lucky," a skateboarder aided in his daily life by Excite. Meanwhile, continuing the youth-oriented theme, Excite@Home today launched ZInk.Excite.com, a forum for 13-19-year-olds offering chat, message boards and polls grouped in three channels: hanging out, entertainment and relationships.Most RecentAdvertising Articles
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