Tcf Bank Bbdo, Minneapolis

Brandweek, May 17, 1999

"LONG LOST LOVERS" This entertaining spot is part of a broader campaign for TCF, a Minneapolis-based regional bank. A different twist on the idea of a bank that treats customers as individuals, the assignment was to communicate TCF's longer hours and availability in supermarkets. Vice president/associate creative director Dave Alm said the idea came to him as he sat down with an art director to discuss the assignment, and said, "Before we start, F have to get to the bank." Bingol Sometimes the ideas just flow. In "Long Lost Lovers," a woman bumps into a man on the street. They recognize one another as lovers who parted ten years earlier. The kindling starts crackling again. They kiss, but, alas, she bolts, because it's 4:45, and she must get to bank before it closes. Other spots in the series include a party clown who bolts a party just as the cake is being cut, and a expectant father who suddenly leaves his wife who has just gone into labor. "TCF has a strong retail business and its customers are busy, time constrained people," said Alm. "This was a way to communicate that the bank understands their needs by staying open longer, instead of making them change their lives to suit the bank hours."

CLIENT

TCF Bank

AGENCY

BBDO, Minneapolis

AGENCY TEAM

Dave Aim

Writer

Denny Haley

Creative Director