NBC

Brandweek, May 17, 1999

* NBC last week said it would merge its Internet properties, which include NBC.com, NBC's Interactive Neighborhood, Videoseeker.com and a 10 percent stake in CNBC.com, with online community XOOM.com and NBC portal Snap.com. The merger will result in the formation of NBC Internet (NBCi) and will be housed under the umbrella of the Snap.com consumer brand.

NBCi will acquire $380 million in NBC TV Network advertising over the next four years; they plan to sell an additional $500 million in advertising over the following six years. At the conclusion of the merger, NBC will own a 49.9 percent stake in NBCi and will name directors to six of the 18 board seats.