Advertising Industry
Industry: Email Alert RSS FeedESPN Zone Ads Out to Launch - sports-themed eateries launch ad campaign - Brief Article
Brandweek, May 14, 2001 by Kenneth Hein
ESPN Zone unveils a new yearlong ad campaign next week in support of its growing chain of sports-themed eateries. The new tag, "A Taste of ESPN" adorns TV, radio, print and outdoor ads that trumpet the restaurant's unique attributes.
The effort, airing May 15, replaces the "Eat. Drink. Watch. Play" effort which had been intact since the chain's 1998 launch.
A radio spot, from Lowe, Lintas & Partners, San Francisco, has a narrator waxing poetic about what he'd do if he owned a restaurant, TV positions ESPN as a family restaurant using the sardonic sports wit that the cable channel has perfected. The spots will air on local ABC and cable affiliates, as well as on ESPN.
Most RecentAdvertising Articles
- Hill & Knowlton, Voice of the Bad Guy, Thrives Amid Misfortune
- No Streetcars Named Desire: Toronto Bans Adultery Ads on Public Transit
- Ogilvy Delivered Hopenhagen Campaign After 8 Other Agencies Drop Out
- Glenn Beck Recants Confession That He's a Paid Spokesman for Goldline
- The Tiger Woods Sponsor Deathwatch: AT&T, Gillette, Accenture Waver;...
- More »
Print and outdoor ads show a family sitting in a booth situated on second base during an Atlanta Braves game. The text reads "Great Food. 150 Screens. Game Arena." Media buys will include Time Out, Where? and ESPN The Magazine. Outdoor will run in all six current ESPN Zone markets on bus shelters, billboards and trolleys
New restaurants are slated to open in Las Vegas in July and in Denver in December.
Brought to you by CBS MoneyWatch.com
- Best- and Worst-Paid College Degrees
- 6 Things You Should Never Do on Twitter or Facebook
- How Much Sleep Do You Really Need?
- 6 Big Myths about Gas Mileage
- 5 Rules for Immediate Annuities
- Death in the Family: 12 Things to Do Now
- Dumbest Things You Do With Your Money
- 6 Online Networking Mistakes to Avoid
- 401(k) Mistakes to Avoid
- 5 Economic Scenarios to Keep You Up at Night
- The Real ‘Best Places to Retire’
- Best Credit Cards for You
- 12 Tough Questions to Ask Your Parents
- The Real ‘Best Colleges’
- Home Buyer Tax Credit: How to Cash In
- Why You Shouldn't Bash Cash
- 8 Phony 'Bargains' and Better Alternatives
- Danger: 3 Debit Card Scams to Avoid
- 6 Myths About Gas Mileage
- 29 Fees We Hate Most
- Quick and Easy Ways to Boost Returns
- Best Stocks to Buy Now
- Lower Your Taxes: 10 Moves to Make Now
- New Jobs: 8 Lessons from Real-Life Career Switchers
- The New Job Market: Who Wins and Who Loses?
- Health Care Reform's Public Option: Everything You Need to Know
- Volunteer Work When Unemployed: Should You Work for Free?
- Whose Recovery Is This?
- Long-Term-Care Insurance: 4 Biggest Risks to Avoid
Content provided in partnership with
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- LIFO vs. FIFO: a return to the basics
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
- Design a commission plan that drives sales - Sales Commissions
Presented by American Express