Tarkenton QBs Pre-Paid Legal Direct-Response Pitch - Pre-Paid Legal Services Inc.'s ads feature Fran Tarkenton - Brief Article

Brandweek, May 14, 2001

> ENCINO, CALIF.--NFL Hall of Famer Fran Tarkenton stars in a $5 million direct-response TV campaign for Pre-Paid Legal Services that kicks off this week. Ads, via Inter/Media, Encino, will air on national cable nets and in broadcast syndication. National and local radio spots start May 21. The effort is designed to recruit viewers to become Pre-Paid Legal associates and raise awareness of its legal insurance services, "When unemployment creeps up, it's a prime time for new business opportunity programs to thrive," said Inter/Media president Robert Yallen.