Advertising Industry
Industry: Email Alert RSS FeedCoke Readies $60M Splash for Powerade Push, Extensions - Coca-Cola Co - Brief Article
Brandweek, May 14, 2001
ATLANTA--Coca-Cola, looking to combat PepsiCo's pending acquisition of Gatorade, will relaunch its own Powerade sports drink in mid-July via a $60 million campaign featuring TV, print and outdoor ads with the likely tag: Energy for Life," Powerade will have a nutraceutical bent with the addition of B vitamins.
Most RecentAdvertising Articles
- FTC Probes Google's AdMob Deal: Is This an Ad Monopoly in Waiting?
- Jay Leno Executes Worst Ever Budweiser Shout-Out
- News America Claims Ex-Sara Lee Exec Filed "Sham" Evidence in Monopoly Case
- In Europe, George Clooney Is a Coffee Salesman
- Hill & Knowlton, Voice of the Bad Guy, Thrives Amid Misfortune
- More »
Powerade Light, with 25 calories, will also debut, followed by breakfast drink Powerade A.M., herbally-enhanced Powerade Psych and a third unnamed SKU. Meanwhile, reports claim the FTC may try to block PepsiCo's acquisition of Quaker Oats and Gatorade due to unfair competition. Pepsi agreed to sell its All Sport drink to Monarch Beverages to ease FTC concerns regarding the bid for Quaker's Gatorade.
Brought to you by CBS MoneyWatch.com
- Best- and Worst-Paid College Degrees
- 6 Things You Should Never Do on Twitter or Facebook
- How Much Sleep Do You Really Need?
- 6 Big Myths about Gas Mileage
- 5 Rules for Immediate Annuities
- Death in the Family: 12 Things to Do Now
- Dumbest Things You Do With Your Money
- 6 Online Networking Mistakes to Avoid
- 401(k) Mistakes to Avoid
- 5 Economic Scenarios to Keep You Up at Night
- The Real ‘Best Places to Retire’
- Best Credit Cards for You
- 12 Tough Questions to Ask Your Parents
- The Real ‘Best Colleges’
- Home Buyer Tax Credit: How to Cash In
- Why You Shouldn't Bash Cash
- 8 Phony 'Bargains' and Better Alternatives
- Danger: 3 Debit Card Scams to Avoid
- 6 Myths About Gas Mileage
- 29 Fees We Hate Most
- Quick and Easy Ways to Boost Returns
- Best Stocks to Buy Now
- Lower Your Taxes: 10 Moves to Make Now
- New Jobs: 8 Lessons from Real-Life Career Switchers
- The New Job Market: Who Wins and Who Loses?
- Health Care Reform's Public Option: Everything You Need to Know
- Volunteer Work When Unemployed: Should You Work for Free?
- Whose Recovery Is This?
- Long-Term-Care Insurance: 4 Biggest Risks to Avoid
Content provided in partnership with
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- LIFO vs. FIFO: a return to the basics
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- Design a commission plan that drives sales - Sales Commissions
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
Presented by American Express