[0] Newswire - Wm. Wrigley Jr. Co., Yahoo! Inc., Taylor Made Golf Company Inc., Newmark and Company Real Estate - Brief Article

Brandweek, May 14, 2001

Wm. Wrigley Jr., Chicago, goes after Dentyne and Trident chewers with its new Orbit gum shipping July 2 to retail with $20 million media support and tagline "Just Brushed Clean Feeling." BBDO, Chicago, handles creative for the sugarless gum that targets an oral care positioning but will be found in the candy aisle.

Orbit will be available in green Wintermint and blue Peppermint packs that sport a resealable flap ...Yahoo! posts improv actors outside ABC, CBS, Fox, NBC and Telemundo upfront presentations in New York this week, performing skits emphasizing Yahoo! ad opportunities ... ASSIGNMENTS: Taylor-Made-adidas Golf, Carlsbad, Calif., retained Rosen/Brown, Portland, Ore., to handle direct marketing. First program launches this summer with a nationwide tour to conduct demo sessions for the clients new 300 series of golf clubs...Newmark & Co., a real estate leasing and management firm based in New York, retained Pedone & Partners, N.Y., to shape corporate ID and develop national ad campaign.