Advertising Industry
Industry: Email Alert RSS FeedIWon Debuts New Ad - featuring Maybelline - Brief Article
Brandweek, May 14, 2001
Irvington, N.Y.-based portal IWon.com unveils its latest online advertising offering today, featuring makeup giant May-belline. Attention will be drawn to the oversized ad unit on the right-hand side of the iWon homepage by initially having the user's name written across the screen in foundation. The personalized ad will only be served to registered, female iWon users over 30.
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