Advertising Industry
Industry: Email Alert RSS FeedThe Ad-Agency Angle - advertising agencies are getting rights to use songs in advertising various commercial products
Brandweek, May 24, 1999 by Teresa Buyikian
THE BEAT GOES ON
With success being felt not just by the advertisers, but the artists, record labels and publishers, the licensing of popular tracks in ads doesn't seem to be a trend that will soon run its course. "Advertising has become a vehicle in bringing new music to people-like movie soundtracks of the past," says Deutsch's Hirshberg. "With all the fractured ways of viewing mass media with the Internet today, TV is still the largest [audience], so it's good for ads and good for music."
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TBWA/C/D's Corden adds, "As the economy continues to grow, clients have more money, and they look at things that make them a hotter product [in their advertising]. Licensed music is one of those things."
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