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Articles in May 21, 2001 issue of Brandweek
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Siebel Systems Personalizes Pitch w/$40M - spends $40 million on advertising campaign - Brief Article - Statistical Data Included
by Todd Wasserman - Seagram's Gin Adopts Musical, Mystikal Approach - hip-hop concert series - Company Business and Marketing - Brief Article
- Turner Road Ready to Drive Summer Wine Promos - Company Business and Marketing - Brief Article
- Draw Tippy
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Ford Markets Focus Via AtomShockwave Game - Brief Article
by Janis Mara - Newswire - several byusiness briefs
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Land Rover Raids Tomb - Brief Article
by Karl Greenberg -
DC Comics Allies Six for Summer Sweep; New Line's Laufer at Miramax L.A - DC Comics marketing campaign, Miramax Films appoints Dana Laufer - Brief Article
by David Finnigan - Connect with IQ on the Web
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A Coupla Broads Abroad - description of advertisement for Lay's Bistro Gourmet potato chips
by Becky Ebenkamp -
Oh No! SNL'S Mr. Bill Has Returned, This lime in Cautionary Ramada Ads - Saturday Night Live character used in advertisements for Ramada Inn - Brief Article - Statistical Data Included
by Mike Beirne -
Tree Top Preps Apple Sauce Tube, Aims 'Rocketz' Launch at Lunch Box - Brief Article
by Sonia Reyes - Powerade Shakeup Exec Warns: Rival 'Gatorade's Going Down' - Coca-Cola brand manager Rohan Oza - Brief Article - Interview
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Lot21 Delivers Web to Palm Users Via MyPalm - Brief Article
by Janis Mara -
Letter from paris - managing personal comfort on long airplane flights - Brief Article
by Ginger Danto -
Water Competition Heats Up; Summer Awash with a Bevy of Ads - Brief Article - Statistical Data Included
by Kenneth Hein -
7-Eleven Springs Hot Summer Spot - Company Business and Marketing - Brief Article
by Kenneth Hein -
BMI Seeks Budget/Biz Class Niche - Brief Article
by Mike Beirne - For Better Or Nurse - nurses, polling data - Brief Article - Polling Data - Statistical Data Included
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Kellogg Sponsors Minisite For Disney Animated Film - Brief Article
by Jennifer Owens - New Coke TV Creative Finds Favor Among Bottlers - Coca-Cola television campaign - Brief Article
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European Financial Firm Land-ING in America - Brief Article
by Scott Bryan -
GNC Aligns with Nascar To Net the Wheel Deal - General Nutrition Centers announces sponsorship - Brief Article
by Hilary Cassidy - NBC Promos :CueCat - launches television and computer linking service - Brief Article
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The Temple of Tomb Raider - video game character used in Pepsi-Cola Co. commercial
by Becky Ebenkamp -
All Grown Up - Nickolodeon's 'Rugrats' television program turns ten - Brief Article - Statistical Data Included
by David Finnigan -
Odwalla Faces Long Haul on Fresh Samantha - Brief Article
by Kenneth Hein -
Data Miners Reel After Wal-Mart Snub - Industry Trend or Event - Brief Article
by Sandra Dolbow -
High Grill Marks - Coleman, gas grill launch and marketing strategy - Brief Article - Statistical Data Included
by Michael Applebaum -
Toon Boom Beta Gains Traction - Traction Interactive purchases new Toon Boom Technologies animation tools - Brief Article
by Sarah J. Heim -
As TiVo, MS Square Off, No lime to Hit Pause - TiVo, Microsoft, Sony marketing efforts for interactive television - Brief Article - Statistical Data Included
by Todd Wasserman - New Look for U.S. Athletes Competing in Winter Games - Brief Article
- WaterBox Targets Kids 3-6, Seeks Nationwide Outlets - Company Business and Marketing - Brief Article
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Transitional Meditation - marketing strategy for young adults age 21 to 25 - Brief Article - Column
by Caroline Gibbons Barry -
Korilko Clicks on Consumers for Edmunds.com - Bob Korilko - Brief Article
by Karl Greenberg - Glaxo SmithKline Explores Tactical Consolidation - of marketing accounts - Brief Article - Statistical Data Included
- Newswire - Brief Article
- [0] Newswire - multiple advertising industry briefs - Brief Article
- 415 Builds Symph Sites - receives contract to redesign Seattly Symphony web site - Brief Article
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Lovable Obsessives: Collect 'em All! - advertisement for Panda Express - Brief Article
by Becky Ebenkamp - Playtex, Kohl's to Offer Sweepstakes with 'Star Treatment' - Playtex Apparel, Star Jones of 'The View' - Brief Article - Statistical Data Included
- Jeter, Garciaparra Make Pitch for Fleet Online Services - Company Business and Marketing - Brief Article
- BlueDolphin.com Goes Out of Net to Lure New Subscribers - marketing campaign - Brief Article
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Sour Daugh: Pizza Hut v. Papa John's
by Jim Edwards -
Ter Angeles' Sadeghy Joins Lucas Learning - Interview with Mary Sadeghy, director of sales and marketing, Lucas Learning - Brief Article
by David Finnigan - Thomasville to Launch Bogart-Themed Furniture - Thomasville Furniture licenses Humphrey Bogart's image for marketing campaign - Brief Article
- Spalding Enlists Sport Haley to Create Ben Hogan Apparel - Company Business and Marketing - Brief Article
- Zany Brainy Files for Bankruptcy Protection, Seeks Financing - Company Financial Information - Brief Article
- LiveCard Goes Live - Peoplestreet - Brief Article
- Other Moves - multiple advertising industry appointment briefs - Brief Article
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