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Industry: Email Alert RSS FeedNew Look for U.S. Athletes Competing in Winter Games - Brief Article
Brandweek, May 21, 2001
COLORADO SPRINGS, COLO.--The United States Olympic Committee last week unveiled a new identity for the 2002 Olympic and Paralympic winter teams that will compete next year in Salt Lake City. The USOC has created a consistent look designed to win greater appeal from the American public. The new marks will be a component of team competition and casual apparel as well as merchandise and collateral materials.
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The design also will be incorporated into USOC publications, its Web site and hospitality decor, and will be available for use by sponsors and suppliers.
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