Advertising Industry
Industry: Email Alert RSS FeedJust Twist, and Skip Over to the Silver Screen
Brandweek, May 29, 2000 by T.L. Stanley
Nothing like a little instant gratification. At least, that's the prevailing attitude in convenience stores and among the consumers who patronize them, according to research by Tropicana.
Armed with that info, Tropicana Twister has aligned with The Properties Group's Movie Cash for an instant-win promotion dangling free movie passes. The under-the-label program will run for two months; 11 million labels get promo alerts in the first such effort around the brand's single-serve product. And for folks whose lottery tickets usually aren't winners either, Tropicana execs decided to give consumers a sure thing: Send in five losing Twister labels and get the Movie Cash anyway. Support includes radio ads and giveaways in 21 markets, remotes from movie theaters. "Because c-store customers have different purchasing behavior than grocery [customers], we tried to find something that would excite them at retail," said Peter Leahy, associate marketing manager of the immediate consumption division. The promo is part of a reinvigoration of the brand, which has new ads, per FCB, New York, and new packaging.
Most RecentAdvertising Articles
Program: Tropicana Twister Takes You to the Movies
Marketer: Tropicana Products, Bradenton, Fla.; The Properties Group, New York
Agency: MGR, Wilton, Conn.
Key Players: Tropicana: Peter Leahy, assoc mktg mgr; Beth Byron-Reasoner, dir; Laura Wiederholt, mktg mgr; Properties Group: Ed Hepner, dir-client svcs
Brought to you by CBS MoneyWatch.com
- 10 Best Places to Retire
- Companies with the Best 401(k) Plans
- Most Important Document for Your Heirs? It's Not Your Will
- Video: Should You Expect to Retire Rich?
- Over 50? Here's How to Get (and Keep) a Great Job
Most Recent Business Articles
- Your feedback
- Why fly solo when an executive assistant can accelerate your CLNC® business?
- The CLNC® mentors held the key to my first case and to my CLNC® success
- Atlanta CLNC® 6-day certification seminar photo galleryplus sign up today for spring 2009 to save $100.00
- Announcing the 2009 NACLNC® conference keynote speaker, Stedman Graham: move like a maverick for breakaway CLNC® success at the 2009 NACLNC® conference
Most Recent Business Publications
Most Popular Business Articles
- Using object-oriented analysis and design over traditional structured analysis and design
- Big Fish Games Migrates Upstream to Fisher Plaza; High Growth Online Gaming Firm Vaults Fisher Plaza Occupancy Rate Above 90%
- Top of the line: some of the world's most well-respected doctors practice in South Florida. A guide to choosing the best physician specialists - Top Doctors in South Florida
- Sand filter basics: high-rate sand filters can be confusing for those new to the business. Understanding valve modes is the key
- BEHR Paints Introduces a Colorful New Way to Paint and Prime All in One with BEHR Premium Plus Ultra™ Interior

